Transform your child's wellbeing in just 30 minutes a week

What is Treasure Time?

Treasure Time is more than just playβ€”it's a science-backed 6-week guided programme designed to strengthen your bond with your child through play.With just 30 minutes a week, you’ll learn how to use play to:

🎭 Boost your child’s confidence

🧠 Develop their problem-solving & emotional resilience

🀝 Create a strong and secure connection

We give you everything you need to succeedβ€”including expert guidance, a supportive community, and a Play Box so you can get started effortlessly.

🌟 Play is on the wayβ€”delivered straight to your door!

Why play matters more than ever

πŸ’› Play is nature’s remedy for childhood stress – it helps kids process emotions and build resilience

🧠 Play is the language of childhood – it reveals how children think, feel, and understand the world

πŸ‘¨πŸ‘©πŸ‘§ Play strengthens parent-child relationships – it creates secure attachment, the foundation for emotional wellbeing

🎭 But modern life makes it harder than ever for parents to be present and playful.

That’s where Treasure Time changes everything.With our guided play program and ready-to-go Play Box, connecting with your child has never been easier.

Everything you need, all in one place

🎁 Fast-Track Your Play with the Treasure Time Play Box

Our Treasure Time Play Box is packed with therapist-approved toys and creative materials to spark imagination and connection.

Why parents love our Play Box:

βœ… Start immediatelyβ€”no last-minute shopping

🌟 Makes playtime special with dedicated materials

πŸ’ Avoid sibling conflicts with a separate set of supplies

🌈 Encourages open-ended creativity & storytelling

⏰ Saves time & energy so you can focus on playing, not prepping

πŸ“– Guided Learning to Make Play Simple & Meaningful

We take the guesswork out of play. Each week, you’ll receive:

πŸ“Ί A short, easy-to-follow video introducing the play activity

🎭 Simple, creative ideas to engage your child using everyday items

πŸ“– Step-by-step guidanceβ€”no special skills needed!

Our approach is backed by child development experts, so you can feel confident knowing you’re supporting your child’s emotional wellbeing with every session.

🀝 Join a Supportive Parent Community

Parenting is easier when you’re not alone. As part of Treasure Time, you get:

❓Access to expert Q&As every week

πŸ’¬ A private support group with like-minded parents

πŸ‘ Encouragement & guidance from our team

You’re not just getting a programβ€”you’re joining a movement of parents who are transforming play into powerful connection.

How Treasure Time works

Treasure Time equips parents with playful connection strategies to:βœ… Address emotional challenges early
βœ… Build resilience through secure attachment
βœ… Prevent minor issues from escalating
βœ… Support healthy social-emotional development

  • Step 1 – Schedule your weekly 30-minute Treasure Time playdate

  • Step 2 – Watch a quick guided video for the week’s activity

  • Step 3 – Play together using your Treasure Time Play Box

  • Step 4 – Track progress and celebrate your growing bond

🌈 Play isn’t just funβ€”it’s a bridge to your child’s inner world.With the Treasure Time Play Box, you can step into their world effortlessly.

The magic of play πŸͺ„

The Treasure Time Play Box is built around a simple but powerful theme: ✨ "Anything can be anything."✨

A pipe cleaner isn’t just a pipe cleanerβ€”it’s a magic wand, a superhero’s lasso, or a dragon’s tail.A simple sticker can be a treasure map marker, a secret code, or a badge of honour.The open-ended nature of the Play Box allows your child to take the lead, letting you step into their worldβ€”where imagination reigns.Through play, you’ll:

πŸ‘€ See the world on their level

πŸ’‘ Learn about your child as an individual

πŸ’¬ Understand how they solve problemsβ€”with you by their side

Why this matters more than ever

🎭 Children & parents are facing more challenges than ever before.πŸ“ˆ Decline in play = increase in mental health strugglesCreativityβ€”one of the biggest predictors of successβ€”has been declining for 50 years, alongside rising childhood anxiety and depression.❌ Parents are often left out of mental health interventionsYet research shows the quality of the parent-child relationship is the biggest predictor of childhood mental health outcomes.πŸ’‘ Treasure Time changes this.By transforming playfulness into a shared language, we create powerful pathways for connection that benefit both children and parents for a lifetime.

Before Treasure Time

❌ You feel guilty about not spending enough quality time with your child
❌ You’re juggling work, life, and parentingβ€”struggling to slow down
❌ Your child craves your attention but doesn’t know how to ask for time with you

After Treasure Time

βœ… In just 30 minutes of play, you create a lasting positive impact throughout the week
βœ… Your child feels safe, seen, and truly understood and more connected to you
βœ… Parenting feels lighter, more joyful, and deeply rewarding

🎁 With the Treasure Time Play Box, you don’t just playβ€”you transform play into something truly magical.

Meet your Treasure Time guide

πŸ‘‹ Hey, I'm Sophia!I’m a play expert and children’s charity founder who has spent years helping families use play to build emotional resilience.I’ve seen firsthand how just a few Play Therapy techniquesβ€”used at homeβ€”can create huge shifts in a child’s emotions, behaviour, and confidence.That’s why I created Treasure Time:To bring these simple, powerful strategies to parentsβ€”without the overwhelm.I’ll be guiding you every step of the way, helping you create deep, meaningful moments with your child.


A Special Invitation: Become a Founding Member

πŸ“¦ Limited Play Boxes Available – Order Now!

Here's what you get:

  • 6 weeks of expert-guided play activities (Worth Β£60)

  • Private parent support group (Worth Β£50)

  • Weekly live expert Q&A sessions (Worth Β£100)

  • A Treasure Time Play Box (Worth Β£50)

🎁 Total Value: £260
πŸ’° Your Investment: Just Β£125
Plus, love your Treasure Time experience or get your money back, no questions asked.

Frequently asked questions

What age children is Treasure Time for?
Best for primary-aged children (4-11 years), but activities can be adapted for younger or older kids. Your child leads the play, so they engage at their own level!

How is Treasure Time different from regular playtime?
Treasure Time upgrades playtime using Play Therapy techniques, helping you build emotional resilience in your child while strengthening your bond.

How do I know this will actually help my child?
Our methods are science-backed and parent-approved. Families using Treasure Time report:
βœ… Fewer emotional challenges in their children
βœ… Less parenting stress
βœ… Stronger family connections within days!

What if I'm not good at playing?
No worries! Many parents feel this way. That’s exactly why we created Treasure Timeβ€”you’ll get step-by-step guidance to make it easy and fun. It’s not about being perfect. It’s about being present.

What parents say about Treasure Time

"Treasure Time was a game-changer for me and my kids. As a working mum, my kid time was split between the everyday things you need to get done. When my daughter was having challenges at school, we knew something had to change. Treasure Time made us pause - and gave us tools and space to reconnect, giving my daughter the confidence to open up, so we could help."Fiona & Ella, age 9

"Finding thirty minutes each week to play with my son felt challenging at first with my work schedule, but the changes I've seen in him have blown me away. I've seen such positive changes - he's become more empathetic and helpful around the house, even volunteering to help his mum with tasks he wouldn't have done before. The whole process has been absolutely amazing."James & Freddie, age 9

"I've really loved spending dedicated time just the two of us. I've learned that the more I truly listen to my son, the more he listens to me. We've developed this special closeness, and he tells me I'm his best friend now. Those little moments when he says 'I'm really enjoying this with you mummy' make it all worthwhile. It's amazing to see him becoming more confident to try new things, even when they seem challenging."Jane & Sam, age 7

Β© 2025 Playfulness Ltd

[email protected]

Welcome to Treasure Time!

What happens next?Let the play begin! You can find all of the videos, downloads and support that you'll need in your membership area.Click the button below for access to this area and to join the community πŸ‘‡

We'll keep in touch with you via email, so it's worth checking your junk and adding us to your contacts to make sure you don't miss any updates.If you're ever stuck, or have any questions, you can ask Sophia for support in the community group, or email us at [email protected]




Β© 2025 Playfulness Ltd

[email protected]